8 steps on how to prevent MailChimp emails going to Spam?

We provide MailChimp integration services to our clients all over the world. One such client recently asked us to check their eCommerce shop to find out why the emails were going to Spam and prevent this from happening. We followed this checklist to make sure that all settings were correct and in place.
SPF, DKIM and Dmarc: Making sure emails reach Inbox

Big internet companies got together and setup some standards for email identification and conformation to a standard to make sure that right emails reach the inbox while the fraudsters and spammers could be kept out. These standards ended up becoming SPF, DKIM and Dmarc. We’ll talk about what they are and how to set them up in this blog.