
Last black Friday sale by Daraz.pk, the biggest shopping portal in Pakistan made roughly US$ 30Million in sales. That’s a big sale day. But here’s the important bit from that article.
Over 76% of those sales were through their mobile app.3 quarters of those sales were achieved through mobile apps for Android and iPhone. This just shows that targeted mobile apps that tie-in nicely to their eCommerce website are the way to go. Same is the case with Amazon.com. Same is the case with Souq.com (Bought by Amazon itself last year). Your website maybe doing great and kudos on that. But you can reach bigger heights with eCommerce mobile app. We discuss the reasons why this can be an opportunity for you.